The Mercury News will return to downtown San Jose, the newspaper announced Thursday in a deliciously meta article of self-praise. But the adulation of the expected move isn’t the real takeaway from this story. The real takeaway is a sweetheart parking deal.
News reporters are human beings who have a difficult job. Public officials have a tough job, but don’t always appear to be human. The divide stems from a failure to communicate. Here are a few rules for candidates and public officials in dealing with the press.