District 8 Councilmember Rose Herrera not only raised the most money of any candidate for the San Jose City Council primary in June; she also spent more than any other candidate raised in the five districts.
Semi-annual campaign disclosure forms show that Herrera received $140,523 through June 30 and had $129,317.64 in expenditures. During the filing period of May 20 to June 30, her campaign received almost $52,000 and spent almost $35,000. Also in the most recent filing, Herrera reported to have more than $42,000 in the bank for the November runoff.
Among her 154 contributors in this latest filing period, Herrera received money from a host of real estate, insurance and construction companies. As the Mercury News pointed out in its article today, that list includes: “homebuilders David Neale and Joe Head, developer Mark Lazzarini, construction buccaneer Jim Salata, property owners Lee and Eric Brandenburg, the Sobrato Organization and the Schoennauer Co.” She also received vigorous support form Mayor Chuck Reed and his pro-Measure B coalition, which included Herrera.
Meanwhile, in addition to funding mailers and robocalls, as well as paying her campaign manager Eric Crane, some of Herrera’s more notable expenses went toward paying a select group of people to walk door to door and talk to voters.
Herrera faced daunting opposition in the primary, as labor groups poured tens of thousands of dollars into attack ads to defeat her. Putting a positive face to a candidate with door-to-door walkers is a staple of most campaigns, but having people speak on Herrera’s behalf was especially necessary in this race—even if she did fall just short of the 50 percent plus one vote mark to earn re-election.
Herrera’s opponent in the runoff, Jimmy Nguyen, ran a relatively small budget campaign that obviously benefited from outside sources attacking Herrera. He raised just $2,250 in the final filing period, which included a loan he gave himself for $1,500. In total, Nguyen raised $17,910.69 while only spending $7,428.42.
The third-place finsher, Patricia Martinez-Roach, had a negative balance for contributions in this most recent filing period totaling $350.